OnPoint Analytics

Leora Lawton

Leora Lawton


Brown UniversityPh.D. Sociology

Hebrew University of JerusalemM.A. Demography

University of California, BerkeleyB.A. Economics


Consumer Preference
Survey Methodologies

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Dr. Leora Lawton serves as both a methodologist on custom research projects as well as a content expert. She specializes in questionnaire design for creative and complex research projects, and performing statistical analysis to glean the most insight possible from quantitative data. She has extensive experience in online survey research projects, and performed product development for an online survey software technology. She also enjoys qualitative work and advises on how to integrate qualitative insights into quantitative results. Her research services include sampling plans, sample frame acquisition, data collection (qualitative and quantitative), statistical and text analysis, and presentations (written and oral). Results are used by organizations seeking to provide better services or products to their constituency, by social service agencies, and by policy designers.

Dr. Lawton is a member of the American Association of Public Opinion Research (AAPOR) and upholds its ethical and professional standards for survey research. In 2011 she received the William Foote Whyte Award for a distinguished career in applied sociology from the American Sociological Association. Her separate consulting company, Techsociety Research, is certified as a Small Business and a Woman Owned Business by the State of California. She received her bachelor’s degree in economics from the University of California, Berkeley, and her doctorate in sociology from Brown University. An educator at heart, she is also on the faculty in the Department of Demography at UC Berkeley and serves as the Executive Director of the Berkeley Population Center. She previously worked as research analyst and consultant at Bellcore, NJ, Technology Forecasters, Inc., Prognostics, Informative and Freeman-Sullivan. She is a published author of trade and academic articles and books.

OnPoint Welcomes New Experts, Dr. Jeffrey Dorfman and Leora Lawton